Most influencer work dies the moment the post expires. We build creator collaborations and UGC so the output keeps working afterwards — as paid ad creative you own the rights to.
Nano (1K–10K) delivers high engagement at low cost and is the most efficient source of raw UGC. Micro (10K–100K) is the balance point between reach and price and is where most performance budgets belong. Macro (100K–1M) buys awareness. Mega (1M+) buys a moment, not a funnel.
Tier is chosen from the objective, not from the follower count. A launch that needs 200 pieces of authentic creative does not need one mega name; it needs thirty nano creators and a clear brief.
A weak brief produces content that cannot be used in ads: wrong aspect ratio, logo cropped, hook in the wrong second, claims that cannot be substantiated. We write the brief as a production document — format, first three seconds, required shots, what must not be said, and the legal disclosure wording.
Disclosure is not optional. In the EU, advertising must be identifiable as advertising; in the UAE, influencer advertising is subject to licensing and disclosure requirements. The brief states the exact wording so the creator does not improvise.
A post you paid for is not automatically an asset you can advertise with. Without explicit usage rights you cannot run it as a paid ad, cannot extend it past the agreed period and cannot edit it.
We agree rights up front: duration, channels, editing permission, and whether the creator's own handle can be used to run the ad (partnership or spark-type ads). This is what turns one post into a creative library.
Creative fatigue is the most common cause of a Meta account's performance decay. Rotation needs supply, and UGC is the cheapest way to produce supply that does not look like an ad.
We produce in formats that go straight into the ad account: vertical, hook in the first seconds, captioned for sound-off viewing, and enough variants to rotate before fatigue sets in.
Reach and likes describe the post, not the business. We report on cost per acquired customer, contribution margin and creative-level performance inside the ad account — which piece is carrying the account and which one should be retired.
The first store analysis is free and requires no panel access. Scope and pricing are agreed after it.
We look at your store, site and ad accounts from the outside and send a one-page report.